Today’s tip is pulled from the recent presentation by ProudMouth’s Matt Halloran at InvestmentNews RIA Activate. In his presentation, Matt demonstrated how you can turn long-form content, like a podcast, into smaller pieces of content. Specifically, he mentioned 10 ways a single podcast episode can be transformed into new content:

1. YouTube, Facebook, and Instagram video posts

2. Instagram Reels and Stories

3. YouTube Shorts

4. LinkedIn posts or articles

5. Paid or “boosted” social media ads or posts

6. Infographics and visual sound bites

7. Blog posts

8. An email series

9. Webinars and presentations

10. White papers or reports

With strategic repurposing, a single piece of content can reach and engage audiences across multiple platforms, maximizing its impact and extending its lifespan.