Week 45

Additional Domain Names Do Not Help Your Search Engine Rankings

I often get the question from advisors about whether they should buy additional website domains (e.g., WorldsBestFinancialAdvisor.com) and forward them to their primary company domain (e.g., ABCFinancialAdvisors.com) to improve their Google rankings. The short answer is “No!” Buying domains and forwarding them to your company site has zero impact on your search rankings. Instead of spending money on additional domains, you’d be better off creating valuable, original content that answers the questions people search for.