Are You a Cover Band or an Artist?

In their book Become Known for a Niche You Own, the Category Pirates use a great metaphor to describe the value of those who niche:

“There are a total of zero cover bands in the Rock & Roll Hall of Fame. Anyone who has made it into the Rock & Roll Hall of Fame became known for a niche they owned. Notice how differently the world values musicians who write their own music versus musicians who play covers.”[1]

I bring this quote to your attention because I find a lot of financial advisors fear focusing on a niche because they are afraid it will lessen the value of their business. In reality, by niching, you’ll be seen as more special and as a result more valuable to your audience.

1. Category Pirates, Become Known for a Niche You Own: Why Legendary Writers Use Languaging to Design New & Different Categories, 2021, Kindle Edition.