Be Consistent with Your Niche Message on Social Media

When starting with a new niche, make sure you communicate a consistent message on your social media posts. Your goal is to be known as the go-to person in your niche, so every post needs to be clearly for them. If you start integrating non-niche content into your posts, you’ll fail to reinforce the positioning you are trying to establish.
For example, let’s say you are an individual advisor in a larger RIA, and you have decided to focus on the niche of employees with equity compensation in a specific industry. Every post should address the things that are top of mind for this niche (e.g., how your RSUs are taxed). Do not post other content your company is creating, such as economic outlooks or blogs on non-related topics like estate planning.
You need to be laser focused on communicating that you are an expert in one niche. Every time you post a non-niche topic, you are failing to differentiate yourself.