Week 23

Build Your Email List

Your email marketing list is one of your most valuable marketing assets. While social media sites can be a good way to reach new audiences, you have little control over those channels. The social media companies can change their algorithms or policies, nullifying your previously successful marketing efforts. Alternatively, your contacts can decide to reduce or quit their use of social media, making it impossible to reach them. But with email, you own the list, you control the message, and somewhere between 30% and 50% of the people on your list will open your email. Make building your email list a marketing priority.