Week 37

Choose a Marketing Agency Based on Your Approach

How do you know which marketing agency will be the right one for your firm? We recommend you pick an agency that matches your marketing approach, whether that is a transactional, relationship, or expertise approach.

If you use a transactional approach, a direct lead company like White Glove could make sense. If you use a relationship approach, a company that can help with referrals, like The Client Driven Practice, might be the right fit. Or if you use an expertise approach, a firm that can help position you as an expert through content marketing, like Kaleido Creative Studio, may be the way to go.

By first choosing the right marketing approach, you will find it easier to select the right marketing agency.