Choosing the Right Marketing Support: Part 1

Are you feeling overwhelmed because your marketing isn’t delivering as expected, and you’re unsure who to turn to for help? Over the next three weeks, I’ll guide you on selecting the right marketing assistance for your business.

First, identify your needs. Are you searching for a comprehensive strategy, help with marketing setup, or assistance in sustaining regular activities? Let’s explore each:

1. Strategy: Unsure where to start? Before embracing new technologies or services, pause and reflect. Engaging someone to shape a strategy is crucial in ensuring your time and money target impactful actions. While advisors play a key role in molding their marketing direction, external experts can inject fresh perspectives.

2. Setup: If you’ve defined a clear marketing strategy but hesitate about its execution, it’s time to enlist specialized assistance. Engage marketing services designed for this stage. Whether you require programmers, graphic designers, writers, digital marketing experts, event coordinators, or an all-encompassing agency, they should align with the strategy you’ve developed.

3. Maintenance: If you have a strategy and infrastructure in place but need consistent implementation, look into maintenance-focused solutions. While marketing agencies can address maintenance, virtual marketing assistants are highly competent. Alternatively, think about training an existing team member for a broader marketing responsibility.

Once you’ve determined your marketing requirements, you can better select which type of service provider aligns with your needs. Stay tuned for more insights next week.