Week 4

Do Less by Focusing More

If you want to do less marketing, the answer is to focus on a niche. Firms that focus on a niche are better able to leverage their efforts and build lasting momentum. While it takes significant initial effort to integrate into a niche, once this is achieved, it takes very little effort to maintain momentum. That means in the long run, you spend less time, money, and energy on marketing.

P.S. This is the last week to sign up for the January 29 start date of the Niche Starter Kit. Learn more!