Week 25

Do Less Marketing

I’m a fan of Greg McKeown and his books Essentialism and Effortless. In a nutshell, his philosophy is to do only the things that matter and then make those things easier. This philosophy can easily be applied to marketing. In an industry that always tells you to do more marketing, maybe the secret is to do less but do it better. Here is what happens when you attempt to do too much marketing:

• You fail to implement consistently and never gain traction.

• You focus on volume over quality and just add to the noise.

When you simplify your marketing, you can dive deeper and focus on quality so that your marketing becomes more controlled and can have more impact. In the coming weeks, I’ll talk about how you can simplify your marketing to get better results.