Week 26

Do the Marketing Activities You Enjoy

In last week’s tip, I introduced the concept of simplifying marketing to make more of an impact. One way to do this is to focus your marketing on the activities you love, such as nurturing relationships, teaching financial concepts, or optimizing your website. When you do something you love, your marketing becomes easy, and you are more likely to implement consistently. When you do things you don’t enjoy, it’s easy to put them off or do them poorly, neither of which leads to success.