Week 8

Evaluate Your Niche Potential by Buying a List

If you have recently chosen a niche market for your business, you may wonder whether it has potential. One way to evaluate your niche is to ask yourself, “Can I purchase or compile an exhaustive list of the niche clients I want to serve?” Sources for this information could include a direct mail list provider, LinkedIn, company directories, or association membership directories. You don’t actually have to buy or compile a list, but if you can’t find one, this tells you that it is probably going to be hard to find your niche to market to.

Source: Derived from The Business of Expertise by David C. Baker.

P.S. Our next Niche Starter Kit begins March 26. Take the first step by enrolling in our free Select a Niche course.