Filtering Questions for Smart Marketing Decisions

When it comes to making marketing decisions, it can be overwhelming to determine which opportunities and ideas are worth pursuing. That’s why I recommend using filtering questions to simplify the process.

Though you should develop your own set of filtering questions, here are a few examples to help you start:

• Will this activity resonate with my niche?

• Is this opportunity getting me in front of the right audience?

• Will it help me leverage my reach?

• Does it offer a chance to engage with multiple prospects simultaneously?

• Will this cost me less than $X per lead?

By applying standard filtering questions that you develop, you can simplify your marketing decisions and ensure you’re investing your time and resources in activities that align with your goals.

Written in collaboration with artificial intelligence (ChatGPT-4). Edited by a human.