Week 17

Five Components of a Local SEO Strategy: Organic Rankings

The fourth area of the five components of a local SEO strategy is organic rankings. This is when a search engine like Google ranks your website on search results. When people say, “I want to be on the first page of Google,” this is the strategy they are talking about.
Optimizing your website for organic SEO is a complex topic, but in short, you need to:

1. Conduct keyword research to discover which local words people are using to find a service like yours

2. Optimize one webpage on your site for each of your keywords

3. Establish backlinks by having other websites link their content (e.g., articles, press releases) back to your site

There are other technical aspects as well that you should discuss with a web developer to implement.

P.S. Our next Niche Starter Kit starts next Friday! Take the next steps here.