Week 13

Five Components of a Local SEO Strategy

If you want to rank on the first page of Google in your area when a prospect searches for “financial advisor near me,” then you need to do more than just have the right keywords on your website. You will need to address five areas to optimize your local search engine optimization (SEO) presence:

• Local pack (e.g., Google My Business)

• Advisor listings (e.g., NAPFA.org, FeeOnlyNetwork.com)

• Review sites (e.g., Google My Business, Yelp)

• Organic rankings (e.g., website optimization)

• Paid ads (e.g., Google search ads, local service listing ads)

Over the next several weeks, we’ll cover these areas in our weekly tips. Until then, download this week’s infographic on this topic.