Week 28

Focus on a Niche

The next tip in our series on how to simplify your marketing is to focus on a niche. When you focus on too many audiences at the same time (e.g., pre-retirees, widows, and young professionals), you need different messages and different campaigns to make sure you resonate with each group. This not only creates complexity but also increases the volume of marketing—which means more of your time, money, and energy—that you must do to achieve results.