Week 27

Focus on What Moves the Needle

The next tip in our series on how to simplify your marketing is to focus on what matters most. Too often, advisors spend their time on marketing activities that seem fun, easy, or interesting instead of the ones that actually move the needle. For example, a firm changes the images on their website when they could be reaching out to influencers who can help them get in front of their niche. Advisors feel validated that they are spending time on marketing, but they aren’t producing results. When you focus on only the activities that make an impact, you don’t waste your time on frivolous exercises that don’t get you anywhere.