Week 49

Get Out and About

During the height of the pandemic, most people limited their in-person interactions with others. And even though the world has since opened up, some advisors have fallen into the habit of avoiding networking activities.

Marketing in financial services is all about relationship, which means connecting with other people. For 2022, instead of prioritizing your marketing around some new online channel, prioritize it around connecting with other people face to face. That could mean going to some new networking events or having coffee with a center of influence. Sure, it may sound old school, but human connection is always a winning marketing strategy.