This week’s tip was adapted from a June 2021 post.

Marketing effectiveness ebbs and flows with the seasons, and your marketing activities should match these natural rhythms. Here are the optimal times to ramp up your efforts and when to scale back:

Winter through spring (January–May): Capitalize on this prime marketing window by focusing on serious educational topics for your events and content. Include compelling calls to action that encourage people to take the next step.

Summer school break (June–August): During this quieter period, marketing is less effective. Keep your activities light with social events and enjoyable content. Use the additional time for strategic planning and preparation for fall marketing activities.

Fall (September–mid-November): Leverage this prime time for marketing by focusing on launching impactful campaigns. This short window is your opportunity to make a significant impact before the holiday season.

The holidays (mid-November–New Year’s): Marketing during this time is generally less effective, making it ideal for focusing on maintaining relationships. Send cards, gifts, or invitations to social events, and strategize for next year’s marketing plan. This period allows for reflection and planning, setting the stage for a successful year ahead.