With the adoption of artificial intelligence, the way we search for information online will change in the not-too-distant future. The prevalent method of searching on Google may not remain the standard behavior. More people will rely on AI searches or a hybrid AI search engine. So, how do you prepare for this shift?

Since AI gathers information from numerous data sources to make recommendations, one proactive approach is to ensure your firm is widely recognized on the internet as a leader in your niche or local community. Although I don’t have any insider information on how AI makes recommendations, here are some tactics I would use to prepare for AI search:

• Ensure your name is listed on various local directories such as Google Business Profile and common ones found on location listing services.

• List your name on different “find an advisor” directories, such as NAPFA or Wealthtender.

• Publish content on websites related to your niche or local community.

• Issue press releases pertinent to your niche or community.

• Apply for various local, industry, and niche awards.

• Maintain current SEO best practices for your website.

By implementing these practices, you position your firm to be visible as the way consumers search for information changes.