Week 20

Make Client Events Social in 2021

As more states reduce COVID-19 restrictions, in-person client events will likely be an option again in the near future. But before you start your monthly “Lunch & Learns” back up, rethink your event strategy. I predict that after being cooped up for the last year, clients will be looking for social connection and entertainment (instead of education) when they decide on which events to attend. So plan your 2021 in-person client events to be fun and engaging, and keep your educational events online. And just to be safe, plan your in-person events to be outdoors as well!