“Marketing Is Far Too Important to Be Left to the Marketing Department”

This quote from David Packard, Co-Founder of HP, sums up the importance of marketing in your business.

The most successful financial advisory firms I have worked with over my career have been highly engaged in their marketing. While they hired marketing professionals or internal staff to help guide and implement their strategy, the companies’ leadership always took ownership.

Many advisors don’t like marketing and would prefer to outsource it and forget it. But marketing is the lifeblood of your business. It’s how you bring in revenue and grow your business. While you should hire experts to help you, always be engaged in your marketing. That is the best way to guarantee marketing success.