Week 12

Name Your Services Specifically for Your Niche

When listing your services on a website or brochure, think about naming them in a way that speaks the language of your niche. For example, if your niche is multi-generational families who want to protect and transfer wealth to their heirs, you may want to change “estate planning” to “family legacy planning.” Using the language of your niche will communicate that you designed your service specifically for them.

P.S. The deadline to sign up for the next Niche Starter Kit is Thursday!