Plant Seeds in Your Content

When writing blogs, creating videos, presenting to groups, or recording podcasts, lay the groundwork to encourage your audience to hire you. Do this by planting seeds throughout your content that help your audience envision working with you.

For example, when presenting, you can drop phrases like:

“When I implement this cash management strategy for my clients …”

“If we were to work together, we would create a cash management plan for you.”

“A new client hired us just last week to solve this exact problem.”

You’d be surprised how many people who consume your content don’t know that you are accepting clients. Overcome this by planting seeds throughout your content to make it clear you work with people just like them and are accepting new clients.