As a financial advisor, you’re busy! You barely have time for marketing, so it’s important that what you do spend time on is optimized for long-term success.

One key tip is to focus less on time-sensitive content and more on evergreen content. Time-sensitive content, while relevant and engaging in the short term, quickly becomes outdated and either becomes irrelevant or requires constant updates and revisions.

Instead, invest your time in creating evergreen content—material that remains relevant and useful to your audience, regardless of the date. By providing timeless financial advice, tips, and insights, you create a library that prospective clients can return to time and again. This approach enhances your online presence, improves SEO, and saves time and resources in the long run.

While time-sensitive content will get you attention in the short term, evergreen content will continually work to attract prospective clients for years to come.