Recycle Your Content

It’s difficult to create original content—blogs, videos, email newsletters, etc.—week after week. To save time, repurpose popular content you’ve already created. Review your marketing analytics and see which content has the most traffic, clicks, or views, and reuse or re-create that same content. One easy way is to reverse the tone—turn positive into negative. For example, take a “Top 10 Retirement Planning Tips for Business Owners” blog and turn it into “Top 10 Retirement Planning Mistakes Business Owners Make” by adapting the same content as a negative.