Seeing the Forest Through the Trees in Your Marketing Strategy

“You can’t see the forest for the trees.” This adage is likely familiar to you. When you’re immersed in your business, gaining a broader perspective or considering fresh ideas can be challenging.

Earlier this year, when we launched our new program, OnNiche™, we opted to hire a naming and branding firm despite our in-house capabilities as a marketing agency. Why seek external help? Because we needed a perspective beyond our team’s preconceptions and viewpoints.

Recently, I engaged a consultant to scrutinize the client experience for OnNiche™. Within days, she provided insights and proposed strategies we could never have conceived on our own.

If you've been steering your own marketing strategy for a while without seeking external input, you might be overlooking innovative ways to market your business. Seeking help doesn’t imply incapability; rather, it facilitates a clearer view of the “forest” amidst the “trees” of your business.