Should You Use Threads?

You’ve probably heard the news that Instagram released a Twitter-like app called Threads. And you may be asking yourself, should you get on it to market your business?

I’m not usually a strong proponent of joining every new social media site that emerges, simply because often, they don’t have enough of your ideal clients there to make it worthwhile.

However, I believe financial advisors should consider Threads. Since Threads is a text-based app, it’s more conducive to the type of content advisors typically share than image-based Instagram. It’s also the fastest-growing online platform of all time, acquiring 100 million users in less than five days (this number will likely be higher by the time you receive this email). This means you’re more likely to find your ideal client there.

Like any social media platform, Threads will only be effective if you engage with it actively. So, if you’re ready to actively participate with Threads, I’d say go ahead and give it a try.

Written in collaboration with artificial intelligence (ChatGPT-4). Edited by a human.