To strengthen your bonds with people in your niche through content marketing, apply the "7-11-4" rule from Daniel Priestley's book, Oversubscribed: How to Get People Lining Up to Do Business with You. This strategy is based on three key ingredients for forming bonds: time, interactions, and locations.

• Time: Have your audience engage with your content for at least seven hours. Research shows that this number moves relationships from feeling like acquaintances to feeling like friends.

• Interactions: Engage in at least 11 interactions. Frequent exchanges (e.g., marketing emails, videos, social media exchanges) build connections, increasing the likelihood of converting interactions into appointments.

• Locations: Engage your audience in at least four different locations. Seeing people in varied settings (e.g., social media, email marketing, online events, in-person events) strengthens bonds and builds trust.

By maximizing these three elements, you create deeper, more meaningful connections with your audience. This approach helps you stand out, fosters trust, and makes you part of your niche's tribe.

Source: Oversubscribed: How to Get People Lining Up to Do Business with You, Daniel Priestley, page 31.