The Hard Truth: There’s No Guaranteed Marketing Strategy

Advisors often ask, “What works when it comes to marketing?” The hard truth is that no one marketing strategy will succeed for all financial advisors. So what should you do?

The firms that are most successful with marketing are the ones that use an approach that is suited for their business, skills, and culture. They put their entire focus on that one approach.

Here are the three most common approaches:

• Transaction approach: Firms engage in direct marketing campaigns such as workshops, direct mail, and ads to generate leads.

• Relationship approach: Firms rely on clients, centers of influence, or community connections for referrals.

• Expertise approach: Firms focus on being an expert in a niche market to attract ideal prospects.

To help you uncover the approach that is best suited for your firm, we’ve released a new ebook, 3 Approaches to Financial Advisor Marketing. Download now to choose your approach and start making your marketing effective.