Week 5

Three Reasons to Use Review Sites

The December SEC announcement that RIAs will soon be allowed to use review sites such as Google My Business and Yelp as part of their marketing has firms wondering, “Now that we can, should we use these sites?” Here are three reasons why you might:

1. Review sites play a major role in your local rankings on search engines.

2. They are another channel for prospects to find you.

3. They are a tool for prospects to research your firm and compare you against your competition.

We’ll talk next week about why you might not want to use these sites.

P.S. Our January Niche Starter Kit start date has closed. The next program begins February 26. Learn more!