Writing your own content from scratch can be challenging and time-consuming. If you want non-AI help, consider hiring a ghostwriter. When you’re ready to hire, follow these key tips:

• Industry experience: Choose a writer with a background in financial planning and investment writing. Writers from other industries may lack the expertise you need and require coaching on basic topics.

• SEO knowledge: Your ghostwriter should have some understanding of SEO best practices to optimize your content for search engines, even if they aren't SEO experts.

• Review samples: Request writing samples, especially blogs or ebooks on financial topics, to assess their knowledge and style. Make sure their voice matches your brand.

• Check ratings: If hiring from a marketplace like Upwork, look for writers with top ratings and consistent quality.

• Stick with one writer: Once you find someone who delivers great work, stick with them to ensure quality and consistency.