This week’s tip was adapted from an August 2021 post.

Think of five people whom you consider to be experts you respect. These individuals can be from your business or industry, or they may relate to other areas of your life, such as academic affiliations, hobbies, interests, health, or family.

Now that you have them in mind, consider what they have in common. They all share their original thinking through some form of content—be it lectures, keynote speeches, books, columns, podcasts, blogs, YouTube channels, etc.

To be viewed as an expert in your niche by others, it is not enough to merely be capable of performing the work; you must also be able to communicate your knowledge to your audience. If you aspire to be perceived as an expert, it's time to start creating original content.