Week 34

To Be an Expert, You Must Share Your Expertise

Think of five people you consider to be an expert you respect. They can be people in your business or industry or in other areas of your life, like academic affiliations, hobbies, interests, health, and family. Now that you have them in your head, think of what they have in common. They all share their original thinking through some form of content (e.g., lectures, keynote speeches, books, columns, podcasts, blogs, and YouTube channels). For you to be viewed as an expert by others, it is not enough to be able to perform the work; you must be able to share your knowledge with your audience. If you want to be perceived as an expert, it’s time to start creating original content.