Use the Book-Writing Process as Marketing

I picked up this week’s marketing tip from Dr. Travis Parry, author of Achieving Balance.

Writing your own book can be an incredibly powerful marketing tool once published. But there is marketing value even before you even write your first word.

Use the book-writing process to interview people in your niche. Asking people to be interviewed for a book is an easy ask when “cold calling.” Once you interview someone in your niche, you can ask for introductions to other people you should be interviewing. You can continue to stay in touch by having them review what you wrote for accuracy. And you can send them a book when it is published.

This interview method will get you in front of dozens of potential clients long before your book becomes its own marketing tool.