The 52: Want Quick Marketing Results? Focus on Volume
Want Quick Marketing Results? Focus on Volume
If you want to get your marketing to work quickly, focus on volume. Can you have a one-on-one conversation with a potential client, networking contact, or center of influence every day? Can you write a blog or record a video multiple times a week? Can you interact with your target market on social media for one hour each day? Can you host a workshop twice a week? Can you do a podcast weekly?
Quick results require getting in front of a lot of people frequently and consistently. Don’t believe me? Look at the marketing of the professionals you notice and make a note of how often you see their marketing.
You don’t have to keep up this pace forever. Once you get your marketing flywheel going, you’ll generate new prospects with less effort. But to get results quickly, you have to do a full-court press.