What Does the Ideal Podcast Look Like?

If you listen to podcasts, you know they can come in all lengths, frequencies, and formats, leaving financial advisors to wonder what the best option is for them.

In his work with financial advisors, Matt Halloran, partner and podcasting expert at podcasting company ProudMouth, has found that the ideal podcast length is between 26 and 28 minutes. The ideal frequency is twice a month, and the ideal format is to have a guest on each show.

This combination allows financial advisors to get the most impact from their podcast most efficiently.