The 52
Kristen Luke
10 Ways to Repurpose a Single Podcast Episode

Make your content work harder.

10 Ways to Repurpose a Single Podcast Episode
Industry
Kristen Luke
The Riches Are in the Niches

Want to break out of the “sea of sameness” among financial advisors? Kristen Luke shares why a niche is the way to go in this Capital Insights™ article. Learn three steps to winning a niche as a financial advisor.

The Riches Are in the Niches
Industry
Kaleido Creative Studio
Developing a Niche and Gaining Clients with ...

Kristen Luke offers insights into effective marketing strategies tailored for financial advisors. Tune in to learn best practices for client acquisition, common marketing mistakes, and how to leverage various channels and tools for success.

Developing a Niche and Gaining Clients with Kristen Luke
Industry
Kaleido Creative Studio
The Power of Niche Marketing with Kristen Luke

Kristen Luke joins the Grow Organically podcast presented by Catchlight to discuss the importance of niche marketing for financial advisors, strategies for distinguishing your practice from competitors and real-life examples of successful niche markets.

The Power of Niche Marketing with Kristen Luke
Industry
Kitces.com
10 Factors To Determine If Your Potential Niche ...

Kristen Luke discusses the formula for defining a niche, steps to evaluate a potential niche, and strategies to refine the niche for long-term success.

10 Factors To Determine If Your Potential Niche Is Really Viable (And How To Finetune If Necessary)

Industry

Transactional versus Transformational Marketing

Transactional versus Transformational Marketing

Marketing for financial advisors is challenging. Should you opt for transactional tactics that promise immediate results, or invest in transformational strategies that build a lasting business? Should you focus on short-term success or long-term sustained strategy? Let’s delve into your two options.

Get Niche or Die Tryin’? Why Consultants Say New RIAs Should Find a Specialty

Get Niche or Die Tryin’? Why Consultants Say New RIAs Should Find a Specialty

Staying “on niche” helps financial advisors to stand out from the competition. By consistently aligning all aspects of their marketing efforts to their niche, advisors become trusted experts and enjoy long-term success.

How to Stand Out Through the Power of Niche Marketing

How to Stand Out Through the Power of Niche Marketing

Tune in to Kristen Luke's chat with Lauren Hong, President of Out & About Communications, and learn how strategy starts with the kind of client you want to serve. You'll also learn how having a marketing direction doesn't mean alienating your existing clients and how to be so well-suited for your client type that no one compares.

The Marketing Cycle: Navigating Between Development and Maintenance

The Marketing Cycle: Navigating Between Development and Maintenance

Instead of constantly developing a new marketing plan each year (or quarter, as I recommend), it's best to work the plan. In those periods, establish a marketing routine rather than creating an entirely new plan.