A firm can encourage its employee advisors to contribute to business development efforts by becoming a 'big fish in a small pond' and using niche marketing.
In this episode of the Model FA Podcast, we discuss effective marketing strategies for financial advisors. We emphasize the importance of finding a niche, understanding where clients spend their time, and creating content in multiple formats to meet client needs. The ultimate goal? Becoming a trusted expert in one's niche.
Marketing for financial advisors is challenging. Should you opt for transactional tactics that promise immediate results, or invest in transformational strategies that build a lasting business? Should you focus on short-term success or long-term sustained strategy? Let’s delve into your two options.
Marketing for financial advisors is challenging. Should you opt for transactional tactics that promise immediate results, or invest in transformational strategies that build a lasting business? Should you focus on short-term success or long-term sustained strategy? Let’s delve into your two options.
Tune in to Kristen Luke's chat with Lauren Hong, President of Out & About Communications, and learn how strategy starts with the kind of client you want to serve. You'll also learn how having a marketing direction doesn't mean alienating your existing clients and how to be so well-suited for your client type that no one compares.
