Industry
Advisor Perspectives
Why Your Marketing Feels Scattered … and How to ...

If your marketing feels scattered, it’s not because you’re doing too little — it’s because you’re missing answers to two key questions: Who? And how?

Why Your Marketing Feels Scattered … and How to Fix It
The 52
Kristen Luke
Stand Out by Doing What Others Aren’t

Look for low competition and underutilized strategies.

Stand Out by Doing What Others Aren’t
The 52
Kristen Luke
10 Key Marketing Lessons Financial Advisors Can ...

Apply election strategies to your marketing.

10 Key Marketing Lessons Financial Advisors Can Learn from the 2024 Election
The 52
Kristen Luke
10 Ways to Repurpose a Single Podcast Episode

Make your content work harder.

10 Ways to Repurpose a Single Podcast Episode
Industry
Kristen Luke
Empowering Employee Advisors Who Struggle With ...

A firm can encourage its employee advisors to contribute to business development efforts by becoming a 'big fish in a small pond' and using niche marketing.

Empowering Employee Advisors Who Struggle With Business Development By Narrowing Them Into A Niche

The Marketing Cycle: Navigating Between Development and Maintenance

The Marketing Cycle: Navigating Between Development and Maintenance

Instead of constantly developing a new marketing plan each year (or quarter, as I recommend), it's best to work the plan. In those periods, establish a marketing routine rather than creating an entirely new plan.