Grow Your Firm Through a Niche Marketing Approach
As an independent Registered Investment advisor, you may find yourself struggling to uncover the marketing formula that consistently produces new qualified prospects without your personal efforts. You have probably heard that focusing on a niche market is one solution for this problem. While this approach sounds promising, you are afraid that:
A niche focus will alienate your existing clients
You’ll lose out on other potential new business
One niche won’t produce the financial results you need
You would like to explore the benefits and rewards that come from a niche marketing approach without the risk of having to go all in at once.