Build Your Network

Build Your Network

I work with many financial advisors entering niche markets, and those who achieve success quickly often have an existing network in that niche. They’ve built trust and credibility over time, so when they focus their marketing on that niche, people in the community are eager to work with them.

For instance, an advisor with connections to doctors on LinkedIn received an inquiry from a doctor soon after updating his profile to reflect his new specialization. Another advisor, experienced in a specific industry, launched a business to serve his former peers and quickly gained traction after announcing it.

To succeed in a niche, build a strong network as soon as possible, either online or offline, or both. A strong network not only accelerates marketing success but also supports long-term growth. Remember, people do business with those they know, like, and trust, so prioritize relationship building.

Written in collaboration with artificial intelligence (ChatGPT-4). Edited by a human.