This year, we’re mixing things up! Our weekly tips follow a quarterly theme, and for Q1 2025, we’re diving into implementing a multi-niche approach. Each week’s tip wraps up with a question, and we’d love for you to join the conversation in our Public Square.

When adopting a multi-niche approach, it’s important that each niche is a good fit for the company. The way to achieve this is by setting the firm’s overarching theme or mission and ensuring that each niche aligns with it. For example, the central theme could focus on areas such as:

Retirement Planning: Target pre-retiree employees at specific companies (e.g., AT&T, Boeing) or industries (e.g., healthcare, technology).
Life Transitions: Specialize in niches such as divorce, inheritance, the sale of a business, or the loss of a spouse.
Service-Oriented Professionals: Serve individuals in service-oriented roles, such as teachers, firefighters, and military personnel.

Establishing a cohesive theme allows your firm to maintain a unified message at the firm level while enabling niche specialization. This structure ensures consistency across all niche specialties. A firm focused on community-oriented individuals achieves greater cohesion than one juggling unrelated niches, like special needs planning and startup founders.

Alignment is key to an effective multi-niche strategy. By ensuring that each niche reflects your firm’s brand, mission, and messaging, you can create a cohesive structure. With intentional planning, your niches can complement one another, positioning your advisors as trusted experts within their respective niches across the firm’s diverse client areas.

We Want Your Take! If you are considering a multi-niche approach, what overarching theme or mission will unify your niches and ensure they align with your firm’s brand and values? Share your thoughts in the OnNiche® Public Square!