By the Time You Need Marketing, It’s Too Late

Marketing is an investment of time, money, and energy. And like any investment, it takes time to see a return.

When you get to a point when you need marketing to keep your business going, it’s too late to do much. Just like a prospect coming to you with $150,000 in assets who wants to retire this year, there just isn’t enough time for the investment to pay off.

If you need prospects immediately, focus on outbound sales. Pound the pavement, make calls, and hit up your referral partners.

If you want your business to easily generate prospects in the future, focus on marketing now. Establish your identity, build your reputation, and put systems in place to execute consistently.