Choosing the Right Marketing Support: Part 2

Last week, we started to figure out the best marketing help for your business. This week, we’re looking at the three main kinds of assistance you might consider based on your needs from last week: consultants/coaches, full-service agencies, and specialists. Here’s a quick look at each option:

Consultants/coaches: These professionals offer advice on creating your marketing strategy and give you a plan and support to keep you on track. They’re great for those who want to stay involved in their marketing and need specific help with their challenges. But remember, you or your team will need to do the actual marketing work.
Full-service agencies: These agencies handle all your marketing, from strategy to execution, which can be a big help if you have a lot to do. They can be expensive and might not be the best at everything they offer. You’ll need to think about whether the ease they provide is worth the cost for your business.
Specialists: If you have a strategy but need help implementing certain parts, like web design, branding, content, referrals, or SEO, specialists are the way to go. They’re generally very good at what they do. But it’s up to you to make sure they all work together to fit into your overall marketing plan.

Think about your current needs and future goals. Do you want to lead your marketing with some expert guidance? Are you looking for a team to handle everything for you? Or do you just need help in certain areas? Your answers will help you choose the right marketing support to make a difference in your business.

Stay tuned for the final installment of this series next week, where I’ll discuss the pros and cons of keeping marketing in-house or outsourcing it.