Week 22

Don’t Focus on SEO If No One Is Searching

I’ve been writing a lot about search engine optimization (SEO) lately, but should SEO be a priority for every advisor? The answer is no. Here are two examples when SEO will not do you any good:

You are in a smaller community where people aren't searching online to find a financial advisor.
Your niche doesn't know to look for a professional like you (e.g., a financial advisor for veterinarians).

Basic keyword research will tell you if people are searching for “financial advisor [your area]” or “financial advisor for [niche].” If the search volume is low, that means no one is searching for you. Don't spend more time on SEO other than standard website best practices. Instead, focus on creating high-quality content that people in your network want to consume and share.