Don’t Hide Behind Development

Marketing is about getting your name in front of your prospects. That can mean speaking to a group, networking, or actively participating on social media, just to name a few.

Yet so many advisors hide behind developing their marketing instead of interacting with their prospect community.

A common scenario would be spending your allocated marketing hours each week perfecting your website and obsessing over search engine optimization in the hopes that prospects will just find you. In this case, you would feel like you are spending a lot of time on marketing, but in fact, you aren’t moving the needle.

Instead, you would be better off having a mediocre website and spending your time actively getting in front of prospects, directing them to your website to schedule an appointment.

Ask yourself: Is your marketing time spent developing or interacting? While development is important, it should be a fraction of the time you spend interacting.