Week 11

Don’t Settle for Generic Messaging

When we work with firms to launch into a niche market, we often see them drawn to a generic message that could apply to almost any type of client. To capture the attention of your niche, every aspect of your message should relate to the specific issues that client faces. For example:

Generic message: We help sales executives with the unique financial issues they face to bring them peace of mind.

Targeted message: We provide sales executives with the financial strategies that break the cycle of the feast-or-famine lifestyle. 

When developing your message, ask yourself, "Does this uniquely resonate with my niche?" If not, keep working at it until it does.

P.S. Struggling with messaging for your niche? Join our next Niche Starter Kit on March 26.