Evaluate Your Resources Before Implementing Multiple Niches

Evaluate Your Resources Before Implementing Multiple Niches

If you’re considering multiple niches, you need to evaluate your resources. Implementing marketing plans for each niche requires both staff and financial resources. If these are limited, you risk implementing multiple niche marketing plans poorly instead of implementing just one niche marketing plan well.

Having multiple niches can dissipate your focus. The more niches you have, the more champions you need, and the more marketing plans you must implement.

Before you attempt two or more niches, review your resources and ask yourself if you’re ready to go to battle on multiple fronts. If not, concentrate your efforts on a single niche. You will get better marketing results with less effort than if you attempt multiple niches.

This tip comes from Page 9 of the book “Uncomparable: A Financial Advisor’s Guide to Standing Out Through Niche Marketing.”