Everything, Everywhere, All at Once

Everything, Everywhere, All at Once

With its 11 Oscar nominations, Everything Everywhere All at Once has been on my mind. Not so much the movie since I found it hard to understand—the title is what caught my attention. This phrase is a fitting description of many financial advisors’ marketing strategy. The idea is that you can maximize your chances of reaching potential clients by being present in multiple places and in multiple ways. However, this scattershot approach can be problematic for several reasons:

1. It can be costly and time-consuming to implement a variety of marketing tactics. If not executed effectively, you will end up wasting time and money.

2. You may find it difficult to measure the effectiveness of marketing efforts when you spread your resources too thin. You’ll find it hard to make informed decisions on how to allocate resources.

3. You may not effectively target your ideal clients by trying to be everywhere and appealing to everyone. This can lead to a low conversion rate and a lack of return on investment.

Instead of trying to do everything, everywhere, all at once, consider doing a few things, in a few places, consistently well.

Written in collaboration with artificial intelligence (ChatGPT). Edited by a human.