Fish from a Small Pond

I’m not an angler, but a bit of research on Google suggests a consensus: It’s easier to fish from a small pond than a big lake. Why?

It’s easier to access a larger percentage of the water in a pond than a lake, so you are more likely to encounter fish.
You get to know the pond well, learning where the good spots are, as well as the best times, conditions, and bait to use.
Once you identify the right spots and methods, you simply repeat the same actions.

When thinking about your marketing, consider how you can “fish” from a small pond. Can you physically create a smaller pond by relocating your office to a small, close-knit community and focusing your efforts there? Or can you artificially create a smaller pond by concentrating on a tight-knit niche community that swims together? Master the small ponds before tackling the big lakes.